9 open38 to send
100
risk ?
critical fake social account awaiting verdict brand ShopNova · Israel

facebook.com/shopnova.support.help

A Facebook page named “ShopNova Support”, created 18 days ago, renamed since, run from VN. It uses the ShopNova · Israel logo, presents itself as ShopNova · Israel's own account, sends people to shopnova-refund.net, and asks for payments, card or order details. The AI read its content: Poses as the brand to collect payments or personal details.

found by Facebook pages / Instagram profiles confidence ?85% content · https://www.facebook.com/shopnova.support.help
An account on Facebook, not a website: there is no domain or server to look up — it is reported to Meta (see Social account).

What do I do · review the evidence below, then give a verdict

— a real ShopNova · Israel account: never flagged again

Several independent signs that this account poses as ShopNova · Israel → confirm, then report the account to Meta (Social account tab).

domain timeline

Notes · for you and the next analyst — kept with the finding, never edited, also in Activity

No notes yet.

profile picture
f · Facebook page not verified
ShopNova Support
Created
2026-09-26
Name changes
1 · last 2026-10-05
Admins in
VN
Followers / likes
340
Category
Customer service
Found by
Facebook page search “ShopNova” · Facebook page search “shopnova” · Google: site:facebook.com

Checks · is this ShopNova · Israel? · a separate social score (social-v1-6ace7e14), never mixed with the phishing one

✕
Claims to be the brand
presents itself as the brand's “support” account: ShopNova Support
✕
Uses the brand's logo
its profile picture is the brand's logo (0 bits apart by perceptual hash)
✕
Links off the brand
sends people to shopnova-refund.net, which is not one of the brand's sites
✕
Scam lures
asks for or offers: “giveaway”, “winner”, “claim”, “refund”
✕
New page
the page was created 18 day(s) ago
✕
Renamed page
the page changed its name 9 day(s) ago (Meta's page history)
✕
Run from abroad
run from VN — the brand operates in IL
✕
Tiny audience
only 340 followers / likes for an account under the brand's name
✕
AI: impersonation
the AI read the content: Poses as the brand to collect payments or personal details.

AI: does it pose as ShopNova · Israel? · reads the content · at most 20 of 100 points

IMPERSONATION
90% · mock:openai · claims to be the brand

Poses as the brand to collect payments or personal details.

asks for: order number card details a direct message personal details
  • calls itself the brand or its support
  • asks people to message it or pay outside the official site
  • links to a site that is not the brand's

What the account says · public content, as collected

About (Facebook)
Official ShopNova customer care. Order problem? Message us your order number and the card you paid with for a refund within 24 hours. https://shopnova-refund.net/
Bio (Instagram @shopnova_refunds)
ShopNova Refund Center. DM your order # and email. Claim link below
Links
https://shopnova-refund.net/claim
https://shopnova-refund.net/
Recent posts
  • Refunds open for 48 hours only. Claim yours at the link in bio.
    2026-10-13 · open ↗
  • Winners of the ShopNova giveaway: check your DMs and verify your card.
    2026-10-10 · open ↗

Report to Meta · the accounts and the impersonation forms

Meta's own “Report ad” and “Report Page” flows work for anyone with a Facebook account. BrandWatch prepares the links and the text; a person files the report. Draft a takedown to keep track of what was reported.

ShopNova Support also on Instagram

Report the page: open it → “…” → Report Page (or Find support or report) → Pretending to be something → a business.

@shopnova_refunds

Report the profile: open it → “…” → Report → Report account → It's pretending to be someone else → A business or organisation.
Text to paste into the report

FOR THE TRADEMARK OWNER

Facebook — Report an impostor account ↗a page or profile pretending to be the brand; works without a Facebook login
Instagram — Report impersonation ↗an Instagram or Threads account pretending to be the brand or someone you represent
Facebook — Trademark report form ↗for the trademark owner; has a dedicated option for content offering counterfeit goods
Instagram — Trademark report form ↗use of the brand name or logo on Instagram without permission

Explain Finding — why it was flagged · every signal, its points and the evidence behind it

SignalGroupPointsEvidence
AI: impersonation
social_ai_impersonation
AI reading+20the AI read the content: Poses as the brand to collect payments or personal details.
claims to be the brand
social_claims_official
Identity+18presents itself as the brand's “support” account: ShopNova Support
uses the brand's logo
social_logo_match
Visual+18its profile picture is the brand's logo (0 bits apart by perceptual hash)
links off the brand
social_links_off_brand
Behaviour+15sends people to shopnova-refund.net, which is not one of the brand's sites
scam lures
social_scam_lures
Behaviour+15asks for or offers: “giveaway”, “winner”, “claim”, “refund”
new page
social_new_account
Freshness+12the page was created 18 day(s) ago
renamed page
social_renamed
Freshness+12the page changed its name 9 day(s) ago (Meta's page history)
run from abroad
social_admins_abroad
Infrastructure+6run from VN — the brand operates in IL
show all 9 signals
tiny audience
social_small_audience
Reputation+6only 340 followers / likes for an account under the brand's name

How the score adds up

⚙ deterministic · versioned Raw 100 of 100 → normalised to 100 / 100. Thresholds: Medium 25 · High 50 · Critical 75 · scoring social-v1-6ace7e14
open the arithmetic ↗ — this site's section of the scan trace

Group caps ? · stop correlated evidence from double counting

Identity
18 / 100
Visual
18 / 100
Behaviour
30 / 100
Freshness
24 / 100
Infrastructure
6 / 100
Reputation
6 / 100
AI reading
20 / 100

Confidence ? · 85%

Breadth (7 independent groups)+70
Hard confirmers +0
Evidence completeness+15
Provider agreement+0
Unavailable evidence 0
Single weak signal0

Suspect vs. official

facebook.com/shopnova.support.help

No screenshot captured (unavailable — not "clean").

the real ShopNova · Israel ?
official

Not investigated yet

VirusTotal's verdict from 70+ security vendors, every engine's result and category, and the AbuseIPDB abuse score of each server hosting the site. Google Safe Browsing and URLhaus are already in the header — the scan checks them.

Press Run investigation above: one pass over the APIs, cached for 24 hours.

Look it up elsewhere

Each link opens the external service's own page for this site — nothing is sent from here beyond the name in the URL.

Not investigated yet

RDAP registration and the registrar's abuse contact, the full WHOIS history (every owner, transfer and privacy change — and owner details that were hidden later), DNS records and the HTTPS certificate.

Press Run investigation above: one pass over the APIs, cached for 24 hours.

Not investigated yet

Every server hosting the site with its AbuseIPDB score and every other site on it, the urlscan.io scan with pages that share the same kit, passive DNS, subdomains, historical certificates and malware that contacted the domain.

Press Run investigation above: one pass over the APIs, cached for 24 hours.

Observation timeline

  • 2026-10-14 09:48:36 · HTTP — · state new · datacenter · 33bc02aad664
  • 2026-10-14 09:52:23 · HTTP — · state flagged · datacenter · 33bc02aad664

first seen 2026-10-14 09:48 · scans 2 · next — · candidate state flagged · WHOIS history →

Score history

WhenScoreSeverityConfidenceVersion
2026-10-14 09:48:36100critical85%social-v1-6ace7e14
2026-10-14 09:52:23 current100critical85%social-v1-6ace7e14

Evidence · chain of custody ? ⚙ immutable · DB-enforced

Append-only by the database: UPDATE and DELETE are rejected by triggers, even for an admin. Every artifact is stored under its own SHA-256, so the hash is literally the file name — any tampering is visible. Role: primary = proves a signal · supporting = corroborates · contradicting = argues the site is legitimate · context = background.

Observed (UTC)TypeRoleSourceSHA-256Details
2026-10-14 09:52:23 favicon context facebook:profile_picture ffd6e7f7b2b08577 phash: dc966349c3693c96 profile_picture: True artifact
2026-10-14 09:52:23 http supporting searchapi:social 33bc02aad6641fb6 status: positive platform: facebook name: ShopNova Support +1 artifact
2026-10-14 09:48:36 favicon context facebook:profile_picture ffd6e7f7b2b08577 phash: dc966349c3693c96 profile_picture: True artifact
2026-10-14 09:48:36 http supporting searchapi:social 33bc02aad6641fb6 status: positive platform: facebook name: ShopNova Support +1 artifact